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Friday, June 07, 2013

Domicopter

Domino's is developing a pizza delivery drone:

Heavily branded as the DomiCopter, the current prototype can deliver two, large pizzas in about ten minutes within a four mile radius of the store. While future versions could hypothetically use GPS coordinates to deliver the pie, the existing model is piloted from the ground by someone experienced in drone flight.

The DomiCopter has eight spinning blades and includes the standard thermal insulation bag that’s carried around by Domino’s Pizza delivery drivers.


It might actually work... in the long run. In the short term, however, it'll be a mess. That's because for every family who orders pizza for dinner, a teenager or drunk redneck will order one so he can bash, shoot, or otherwise attempt to destroy the drone. That's how stupid people get their giggles and snorts, and we've got a bumper crop of them in America. Once the novelty of it wore off (and a few hundred people went to jail, were fined thousands of dollars, etc.), it would become normal. But until then, Domino's would have to account for the Moron Factor and increase their prices accordingly.

Speaking of which, the wife and I ordered a smorgasbord from Domino's a few weeks ago. They've been on an advertising blitz for a couple years about how much improved they are, so we decided to give them a spin one Sunday and ordered pizza, pasta, and various sides. I must say it was all quite tasty, far better than Domino's has been in the past. Mind you, it's not exactly five-star Italian dining, but for take out it was quite acceptable. Of course, I've also found that laziness makes everything taste better.

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