Apathy Curve: Grin and Beer It

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Friday, June 24, 2005

Grin and Beer It

A Venezuelan beer company put a rather unique twist on their advertising:

Women's groups are angry with a beer company which said the difference between a wife and a lover was 30 kilos.

I'm not quite sure how that creates a positive spin on beer consumption, but maybe something was lost in translation. In any event, here's how the beer company's PR shill responded to the complaints:

A spokesman for the company added: "I bet all these women's groups are run by women who are at least 30 kilos overweight."

That fellow's self-preservation instinct would appear to be a tad under-developed.

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