Get Perpendicular

By now, you've probably heard about Hitachi's new perpendicular storage hard drive technology... Okay, maybe not; I forget that not everyone is as much a techno-geek as myself. In brief, it's a new way of aligning magnetic data packets which increases storage capacity by--quite literally--an order of magnitude. (For those of you who slept through seventh grade math, that means a factor of ten.) In other words, that shiny new 400GB drive you see on the shelf today will be replaced by a 4TB (terabyte, or trillion byte) drive by the end of the year.

Having invented this nifty new bit of techno-wizardry, Hitachi is now trying to find ways to get the word out to the general public. Unfortunately, it appears that someone in their marketing department is smoking crack. (Turn the sound on when you link.)