Marketing Junk Science

How big-name journals like Nature are damaging science:

It is common, and encouraged by many journals, for research to be judged by the impact factor of the journal that publishes it. But as a journal's score is an average, it says little about the quality of any individual piece of research. What is more, citation is sometimes, but not always, linked to quality. A paper can become highly cited because it is good science – or because it is eye-catching, provocative or wrong. Luxury-journal editors know this, so they accept papers that will make waves because they explore sexy subjects or make challenging claims. This influences the science that scientists do. It builds bubbles in fashionable fields where researchers can make the bold claims these journals want, while discouraging other important work, such as replication studies.

Eye-catching: Extra-solar planets "discovered" every week.

Provocative: Dark matter/energy

Wrong: Anthropogenic global warming

Replication study: NO $ 4 U!