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Monday, March 19, 2012

Das Bomb

They say any publicity is good publicity, but...

Staff at a German computer company were left red-faced when a stunt to promote their company caused a string of bomb scares in offices across the country. Convar Deutschland thought they had come up with an exciting way to attract new clients, when they began gluing hard drives to alarm clocks and sending them to companies with a note reading, “Your time is running out.”

They sent out a total of 40 “time bombs” to businesses, shops, a handful of embassies and even the offices of a newspaper group. But instead of drumming up custom, the stunt caused mayhem as terrified recipients called the police and prompted building evacuations.

Convar may end up incurring damages, as police are currently deciding whether the company should reimburse them for wasting their time.


They could just clap the marketing director in stocks in the public square for about a week. Based upon my past experiences with marketing directors, that's the absolute least he deserves.

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