Outrageous!

Moral Outrage Is Self-Serving, Say Psychologists

When people publicly rage about perceived injustices that don't affect them personally, we tend to assume this expression is rooted in altruism—a "disinterested and selfless concern for the well-being of others." But new research suggests that professing such third-party concern—what social scientists refer to as "moral outrage"—is often a function of self-interest, wielded to assuage feelings of personal culpability for societal harms or reinforce (to the self and others) one's own status as a Very Good Person.

What the article found is that the closer some "Injustice" came to blaming the individual, the more outrage the person had, and the more they wanted to "punish" other parties.

Triggering feelings of personal culpability for a problem increases moral outrage at a third-party target. For instance, respondents who read that Americans are the biggest consumer drivers of climate change "reported significantly higher levels of outrage at the environmental destruction" caused by "multinational oil corporations" than did the respondents who read that Chinese consumers were most to blame.

The more guilt over one's own potential complicity, the more desire "to punish a third-party through increased moral outrage at that target." For instance, participants in study one read about sweatshop labor exploitation, rated their own identification with common consumer practices that allegedly contribute, then rated their level of anger at "international corporations" who perpetuate the exploitative system and desire to punish these entities. The results showed that increased guilt "predicted increased punitiveness toward a third-party harm-doer due to increased moral outrage at the target."