Wasa-whadda?

Bleccch!

Frito-Lay says "Wasabi Ginger" won its contest that gives people a chance to create a new flavor [of potato chips]...

Which begs the question, what the hell was the flavor it went up against? Dog Turd Sprinkles? Nope:

...beating out the coffee-flavored chips and the two other finalists — "Mango Salsa" and "Cheddar Bacon Mac & Cheese."

Okay, coffee-flavored potato chips is disgusting. No question. Mango salsa I can take or leave. Mostly leave. But are you seriously suggesting that wasabi ginger beat out bacon mac-n-cheese? In AMERICA?! WTF is wrong with you people?

Ram Krishnan, Frito-Lay's chief marketing officer, said this year's winner is evidence Americans want more ethnic flavors, even though the top four Lay's flavors remain Original, Barbecue, Cheddar & Sour Cream and Sour Cream & Onion. He said he couldn't have imagined Lay's selling a Wasabi Ginger flavor when he joined the company eight years ago.

"We're kind of getting into a new flavor territory," Krishnan said. "When I went to school, Mexican food was exotic."

When did you go to school, the middle ages?

Winning flavors in other countries include "Pizza" in Saudi Arabia, "Shrimp" in Egypt, "Sunday Roast" in New Zealand, "Pickled Cucumber" in Serbia and "Aline's Caesar Salad" in Australia.

Caesar salad potato chips. Oh dear God. Excuse me for a minute...

Congratulations, Australia: you found something that's more disgusting than wasabi ginger.