Yes, I am enjoying this...
Thanks for asking. All the snotty little Applefags are near suicidal about Mr. Jobs' oversized doorstop -- and that can only be a good thing.
posted by Jar(egg)head at 08:29
Friday, January 29, 2010
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3 Comments:
Heh. That's actually a good segue. As I previously mentioned on The Mad Builder's Journala while back I picked up an HP TC1100 and all the add-ons in August of 2006 for my consulting company. I've been using it for a mix of business and personal activities for about 3 and a half years now. At home, on the road, and on the customer premise.
I'll be picking up an iPad when the 3G enabled devices are available to give it a run and see what's what.
What strikes me, that I think the IT press somehow missed, is that Apple has made it very clear they are not trying to create a new iphone or create a note laptop PC. Their aim was clearly stated to actually try and create a completely new 3rd product niche of mobile devices between phones and portable PCs. Specifically targeted to do a select set of activities better than the iPhone or the laptop, but not aimed to replace or compete with the laptop or phone.
Very risky strategy, create a totally new market. Much safer to just try to sell into an existing market and build another buggy-whip that that is better than your competitor's buggy-whip. Of course whether the iPad turns out the be first Ford Model A or the Stanley Steamer remains to be seen. :)
The problem is that Jobs called this "a netbook killer," but it's nowhere near the the capabilities of a netbook. They oversold the concept, and they'll pay the price for it. If I want an iPod, I'll buy the small version.
So here's my interpretation (the condensed for space version, I may do a longer version on my Journal :>) from watching the apple launch video.
Jobs/Apple say they believe there is a niche between smartphones and laptop PCs (and I mean PC in the most generic sense that includes macs). When you want in-your-pocket phone portability with some added benefit of basic internet tools you use your smartphone. When you want all the computing capabilities of a PC but portable, you use your laptop.
He says clearly in his speech "is there room for a third category of device in the middle? Something that is between a laptop and a smartphone?"
As to the netbook (and my HP TC1100 as well) Apple says it's just a cheaper/smaller laptop, not a device made to fit into this whole category they see.
The big gamble for Apple is (1) whether there really is room for this "third category", (2) have they picked the right key functionalities that will drive the market in this new category and, (3) can they deliver these key functionalities well enough to grow the market. I will give them 1, but 2 & 3 I will have to see.
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