Drink!
and be chosen!
Their slogan?
SAN FRANCISCO – “He’Brew – The Chosen Beer.’’ It all began as a joke between two high school kids in suburban San Francisco, a long time ago.
“We were the only Jewish kids in our immediate group of friends,’’ Jeremy Cowan explains. It was back in the 1980s. Sam Adams had been on the market a little while. They thought, `You know what – Jews need their own beer.’
Their slogan?
`Don’t Pass Over Sober.’
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