The finest buggy whip in all the land
BIRMINGHAM, Ala. - Several newspaper executives launched a public relations campaign Monday to counter what they call "gloom-and-doom" reports of the industry's demise.Sure, they admit, times are tough. The economy is bad, the Internet has sucked away advertising dollars and people are losing jobs.
But the 100 million people who read a newspaper the day after the Super Bowl outnumbered the TV audience for the game, the group said in an advertisement that appeared Monday in more than 300 daily newspapers, including The New York Times and The Atlanta Journal-Constitution.With the ads, commentary pieces and a Web site, the industry is painting itself as a vital source of information and the best place for advertisers to sell anything from grapes to a house _ not the dinosaur often portrayed in the media.
I use the buggy whip analogy because I read a story that said back in the 1800s there were hundreds of buggy whip manufacturers, but with the invention of the car, they started losing business, and sure the last company to make buggy whips, made the best, they still made an outdated product.
Again, it also comes down to that people like doom and gloom, but they like hearing it about other people. The American public has been listening to you for the past 50 years about how bad WE are and what a terrible, racist, homophobic,sexist, and any other ists country we are. People want to believe that they live in the greatest place on earth, yet every chance the papers get they tell us what obnoxious people Americans are. So they go somewhere else. Someplace that tells them the U.S. is the most generous, that we fight for freedom across the globe, and we have the best TV anywhere. When you wake up to the fact that no one likes to hear that they are unliked (except liberals I guess, because they buy into your claptrap), then you might start selling papers again.
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