Apathy Curve: Two Buck Chuck

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Monday, July 16, 2007

Two Buck Chuck

It's what's in the bottle, not what's on it:

California's best chardonnay costs less than $3.

Charles Shaw Chardonnay, better known as "Two Buck Chuck," beat hundreds of other wines and was named the top prize in a prestigious tasting competition in California.

"We choose to sell good quality wines at $2 a bottle because we think it's a fair price," winemaker Fred Franzia [said]. "We think the other people are charging too much."

Hear! Hear! There may be people in the world who are more annoying and socially repugnant than wine snobs, but I've yet to meet them.

1 Comments:

davis14633 said...: Then you haven't met a University of North Carolina sports fan. They are probably about as tolerable as a Dallas Cowboy fan; 20:35