Apathy Curve: Sexy Beer

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Friday, April 13, 2007

Sexy Beer

Peeling the label:

A Belgian lager with a risque marketing strategy has been stripped from sale.

Bottles of Rubbel Sexy Lager featured a picture of a woman with a removable swimsuit on the label. Drinkers could scratch her clothes off to leave her naked, reports Sky News.

Alcohol industry regulator the Portman Group has ruled the name of the drink and the scantily-clad model could lead drinkers to associate the product with sexual success.

These people from the Portman Group... they don't get out much, I'm guessing.

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