Apathy Curve: Found On the Road Dumb

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Wednesday, February 07, 2007

Found On the Road Dumb

A couple of weeks ago, Ford CEO Alan Mulally assured everyone that he realizes there's a problem in Ford -- though I consider a $13 billion annual loss a bit more urgent than "a problem." He also assured us that they were "addressing the problem."

So what stroke of business genius is he going to employ to turn Ford around? Glad you asked:

On Wednesday, at Mulally's insistence, the company announced that it was reviving the Taurus name.

The Dearborn, Mich.-based automaker made the official announcement at the Chicago Auto Show that it would place the storied moniker on the 2008 version of the Five Hundred.

Good Lord... Ford is being run by the Underpants Gnomes.

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