Coming Soon?

I'm going to have to agree with Mr. Fleischmann on this issue.

We pay to see a movie, not advertisements. This is not like cable or satellite television service, where you're paying a carrier to package and re-transmit a group of channels. A movie theatre ticket is no different than a ticket to the symphony or a play; you're paying for a specific performance, and you have a right to expect it will start in a timely manner.

At the very least, I believe the theatres should be required to post two start times. Perhaps a second, in parentheses, after the first one, indicating the time the actual movie reel will roll. This will mean that advertiser reels and trailers can remain as they are, allowing viewers a choice.

Having said all of that, I would point out that I actually enjoy seeing all the trailers before a movie, and would still show up for them. But other people may wish to use that time in a different manner, and as they are paying for a service, that should be their choice.