Apathy Curve: Rootin'

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Monday, June 24, 2013

Rootin'

Sportsbet.com.au launched its Rugby 2013 Lions Tour Rooting for the Wallabies campaign yesterday with a 170m by 90m sign directly under Melbourne's international flight path.

Interestingly, a lot of people got their panties all knotted up and demanded it be removed immediately. The owner responded:

Sportsbet.com.au said the ad shows the wallaby "cuddling" the lion.

Cuddling. Very friendly. Did you think a wallaby and a lion could possibly be doing something else? Then perhaps you need to see a psychiatrist, huh? Sounds like you may have "issues."

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