Apathy Curve: 1-800-COPTARD

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Monday, August 31, 2009

1-800-COPTARD

It's the Dumbest Idea of the Month:

The Utah Highway Patrol and some local bars hope letting people practice an uncomfortable call from the local lockup will help dissuade drinking and driving.

A phone number has been set up to recreate what it would feel like to make such a call. After dialing 1-877-JAIL-FON, the caller is given the option to talk to a hysterical mother or a disapproving father, among others. A prerecorded message then plays one end of what the conversation might sound like, with the caller filling in the other half.

Slogans associated with the campaign include "Getting a DUI is easy, calling your mom from jail is hard."

"Thinking up a stupid idea is easy, but making an entire state look like a special-needs group home requires Mormonism."

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