Making hate pay
This morning I saw an article titled "Subsidized by Hate". It piqued my interest and I read this
My website is different. It is funded solely by feminists, gay activists, and assorted political leftists. Since that may sound counterintuitive, please let me explain.
On April 30th, my speech at UMASS-Amherst was interrupted repeatedly by protestors. This is commonplace at UMASS, which has among the rudest, and, arguably, least intelligent leftists of any American campus. But my response to leftists has always been one that focuses on humor, rather than anger.
When I returned from Massachusetts my good friend Jimmy Weaver of Point Blank Advertising found a way to capitalize on the hate. That’s when he thought of the “I Hate Mike Adams” bumper sticker campaign. I didn’t think it would be effective but I was wrong.
The idea was to set up a table and sell the bumper stickers to protestors who come to disrupt my speeches. We figured we could get a conservative student to sell the stickers at a table with a big “I HATE MIKE ADAMS” logo draped across the front. We were betting that most of the protestors would be too stoned to realize that they were actually funding my website with the profits - $1 per bumper sticker - derived from their own anger.
At my first speech, I managed to get rid of 100 “I Hate Mike Adams” stickers in just twenty minutes. The campaign has been a huge success. Capitalism is a beautiful thing!
I love it. If they are going to hate you anyway, why not turn a profit from it. I will have the first Hate Apathy Curve bumper stickers out within a few weeks :)
3 Comments:
They're just poor little socialists, lost and confused in a capitalist world.
We definitely need an influx of stupid hippies to the site so they can buy Davis' bumper stickers. I recommend we use the proceeds as charitable contributions to the Apathy Curve Liquor Reserve.
Actually guys...it would be pretty easy to pull off. Ever been to a Cafe Press online shop?
http://www.cafepress.com/cp/info/sell/
Hrm.... maybe this: "Apathy Curve - Mocking Hippies Since 2005". That'll bring in the traffic, then we can sell the "I Hate Apathy Curve" stickers from a second account.
Okay, it's a bit thin as business plans go, but it's better than what the Underpants Gnomes concocted.
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