Apathy Curve: Sony at the Altar

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Tuesday, May 01, 2007

Sony at the Altar

Blood for the gods:

Electronics giant Sony has sparked a major row over animal cruelty and the ethics of the computer industry by using a freshly slaughtered goat to promote a violent video game.

The corpse of the decapitated animal was the centrepiece of a party to celebrate the launch of the God Of War II game for the company’s PlayStation 2 console.

Guests at the event were even invited to reach inside the goat’s still-warm carcass to eat offal from its stomach.

Not even animal sacrifices are going to save Sony from the consequences of how badly the PS3 tanked. Maybe they could start making games for the Wii. That motion-sensing controller would be perfect for hacking the head off a virtual goat...

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