Apathy Curve: No Coke for Jesus

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Tuesday, April 10, 2007

No Coke for Jesus

A prophetless second quarter for Coca-Cola:

An Italian film showing Jesus Christ drinking Coca-Cola sparked such strong protest from the soft-drinks giant that it blocked the film's Easter weekend premiere, the film makers said.

The film "7 km from Jerusalem" is about an Italian advertising executive who is soul searching after losing his job and marriage. He flies to Jerusalem, where he runs into Jesus.

According to local press reports, he offers the returned Christ a can of Coca-Cola and, seeing Jesus drinking the beverage, thinks: "What a testimonial!"

Apparently Coca-Cola disagreed.

"I'll have a Pepsi!"

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