Jesus Loves Coffee
People like this confuse me.
Why would any sane businessman want to mix his personal beliefs into his business and try foisting it onto customers? The only possible outcome--from a business perspective, anyway--is an overall negative impact on the size of your customer base.
Yes, you'll pick up a few fanatics who will always shop you over the competition, but they'll always be a minority. Minority numbers and sub-cultural groups are not what you're seeking as a general retailer or service company. While it's true that most people who have no use for it will simply ignore it, some will not. And those were potential customers. You lost revenue... for what? To make half-baked philosophical commentary?
I'm sorry, but I just don't get it. It must be that evangelical mentality. The whole concept is so foreign to my thought process as to be completely incomprehensible. I guess that makes me an evil, slavering, neo-con capitalist beast, ravening through the hordes of the godless heathens, snapping up souls like so many Scooby-snacks.
Or maybe it just means I have good business sense.
(What tattoo? No, no, no; those aren't sixes. They're, uh... curly-fries!)
Why would any sane businessman want to mix his personal beliefs into his business and try foisting it onto customers? The only possible outcome--from a business perspective, anyway--is an overall negative impact on the size of your customer base.
Yes, you'll pick up a few fanatics who will always shop you over the competition, but they'll always be a minority. Minority numbers and sub-cultural groups are not what you're seeking as a general retailer or service company. While it's true that most people who have no use for it will simply ignore it, some will not. And those were potential customers. You lost revenue... for what? To make half-baked philosophical commentary?
I'm sorry, but I just don't get it. It must be that evangelical mentality. The whole concept is so foreign to my thought process as to be completely incomprehensible. I guess that makes me an evil, slavering, neo-con capitalist beast, ravening through the hordes of the godless heathens, snapping up souls like so many Scooby-snacks.
Or maybe it just means I have good business sense.
(What tattoo? No, no, no; those aren't sixes. They're, uh... curly-fries!)
posted by Jar(egg)head at 14:15
2 Comments:
To be fair, this is a single customer-submitted quote in a series of "provacative quotes" that up until now have avoided any direct religious references. As such, it doesn't really bother me that much. It makes sense not to completely exclude religion in a series of quotes intended to spark conversation. In fact, I would say that this has been rather successful since we are here talking about it. ;-)
If Starbucks started putting bible verses on every one of their cups, I would have a problem with that. Of course, they have every right to do that, but I have ever right to take my money elsewhere if they do.
You are so right. It just does not make good business sense. What works is providing the customer with a good product or service with no political or religious undertones. If the hooker is going to start blathering on about her religious ideals I'll probably slap the taste out of her mouth. If a coffee shop chooses to impose their ideals on my cup of joe, I'll probably call up the A.L.F. crew and have them take care of it. Kidding of course, I just stop giving said business my patronage.
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